NTISthis.com

Evidence Guide: BSBMKG410 - Test direct marketing activities

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG410 - Test direct marketing activities

What evidence can you provide to prove your understanding of each of the following citeria?

Determine appropriate testing methods

  1. Establish rationale for conducting tests on direct marketing activities
  2. Determine testable components of direct marketing activities that can substantially affect test results or can be differentiated without affecting other components
  3. Evaluate and select appropriate testing methods for media being used and media component being tested
Establish rationale for conducting tests on direct marketing activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine testable components of direct marketing activities that can substantially affect test results or can be differentiated without affecting other components

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate and select appropriate testing methods for media being used and media component being tested

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Design and conduct test

  1. Create a range of hypotheses to be tested
  2. Formulate a number of possible scenarios expected at conclusion of test
  3. Select minimum and maximum number of test cells
  4. Define control cells and establish a method to identify all responses by cell of origin
  5. Establish minimum significance variance
  6. Apply test to selected offer components
Create a range of hypotheses to be tested

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Formulate a number of possible scenarios expected at conclusion of test

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select minimum and maximum number of test cells

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Define control cells and establish a method to identify all responses by cell of origin

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish minimum significance variance

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Apply test to selected offer components

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse and act on test results

  1. Use statistical techniques to analyse results
  2. Determine whether test results provide a null, positive or negative result in relation to each hypothesis
  3. Determine appropriate testing actions for results obtained
  4. Refine, modify or change direct response offer components in accordance with testing results until final offer is created
  5. Document and visually present testing results in format specified by organisational policies and procedures
Use statistical techniques to analyse results

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine whether test results provide a null, positive or negative result in relation to each hypothesis

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine appropriate testing actions for results obtained

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Refine, modify or change direct response offer components in accordance with testing results until final offer is created

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document and visually present testing results in format specified by organisational policies and procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine appropriate testing methods

1.1 Establish rationale for conducting tests on direct marketing activities

1.2 Determine testable components of direct marketing activities that can substantially affect test results or can be differentiated without affecting other components

1.3 Evaluate and select appropriate testing methods for media being used and media component being tested

2. Design and conduct test

2.1 Create a range of hypotheses to be tested

2.2 Formulate a number of possible scenarios expected at conclusion of test

2.3 Select minimum and maximum number of test cells

2.4 Define control cells and establish a method to identify all responses by cell of origin

2.5 Establish minimum significance variance

2.6 Apply test to selected offer components

3. Analyse and act on test results

3.1 Use statistical techniques to analyse results

3.2 Determine whether test results provide a null, positive or negative result in relation to each hypothesis

3.3 Determine appropriate testing actions for results obtained

3.4 Refine, modify or change direct response offer components in accordance with testing results until final offer is created

3.5 Document and visually present testing results in format specified by organisational policies and procedures

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine appropriate testing methods

1.1 Establish rationale for conducting tests on direct marketing activities

1.2 Determine testable components of direct marketing activities that can substantially affect test results or can be differentiated without affecting other components

1.3 Evaluate and select appropriate testing methods for media being used and media component being tested

2. Design and conduct test

2.1 Create a range of hypotheses to be tested

2.2 Formulate a number of possible scenarios expected at conclusion of test

2.3 Select minimum and maximum number of test cells

2.4 Define control cells and establish a method to identify all responses by cell of origin

2.5 Establish minimum significance variance

2.6 Apply test to selected offer components

3. Analyse and act on test results

3.1 Use statistical techniques to analyse results

3.2 Determine whether test results provide a null, positive or negative result in relation to each hypothesis

3.3 Determine appropriate testing actions for results obtained

3.4 Refine, modify or change direct response offer components in accordance with testing results until final offer is created

3.5 Document and visually present testing results in format specified by organisational policies and procedures